Racial and Ethnic Approaches to Community Health Initiative

Community Mobilization Activities

Community mobilization activities and centering the voices of community members are at the heart of our response, we will lead activities to build community awareness and the capacity of community members and stakeholders to work together to shape and implement a set of coordinated activities to reduce harmful effects of tobacco use, improve access to healthy and nutritious food options, and link families to the care and services they need to promote wellness.  To do this we will pursue the following strategies:

  • Authentic community engagement.

    We are partnering with African American Health Disparities Task Force’s membership and an expanded set of partners that will include community members and organizations (CBOs, health providers, community members, private foundations and businesses, schools, restaurants, etc.), who will leverage their experience, influence, and resources to address enduring disparities in chronic disease and promote health equity. For example, the Partnership has identified several private businesses that will be instrumental to this initiative, including: the Arab American Business Association, representing proprietors of Ferry Street corner stores, as well as Harmac Medical Products and Rich Products Corporation, two large employers whose headquarters bookend the Ferry Corridor.
  • Capacity building.

    We will build a shared understanding of the use of population-based strategies to promote health and wellness among community members and partners, and build knowledge, skills, attitudes and beliefs required to innovate and implement Evidenced Based (EB) strategies to improve health outcomes.
  • Continuous use of data to inform decisions.

    We will continuously use data and information to drive decisions, assess progress, and identify gaps and opportunities for improvement. We believe that everyone can play a role in evaluation and we will employ Community-based Participatory Research methods and strategies to engage community residents as meaningful partners in shaping, conducting, and analyzing data. Information collected will be shared through Leadership, Resident, IG, and CAT meetings, and utilized to prioritize activities.
  • Leveraging assets and resourcing new initiatives.

    We have identified several Buffalo based programs that are well-positioned to be implemented along the Ferry Corridor, with adaptations for cultural relevance and Ferry corridor context. Community members will identify gaps where new EB programs and initiatives can and will be resourced. This will include awarding annual Mini Grants; to grassroots organizations or community entrepreneurs with innovative ideas to promote community wellness in each of the three focus areas.
  • Continuous communication.

    Community awareness efforts will include a robust communications effort. We will engage a local marketing and communications firm to undertake a communications campaign that promotes REACH goals and objectives with tailored messages and strategies for each of the three focus areas.