These educational videos that encouraged people to be vaccinated were produced by CAI’s REACH project.
REACH uses a community-led approach to reduce chronic illness among African American/Black residents in five underserved ZIP codes in Buffalo, New York, by promoting wellness with strategies that advance tobacco-free living, improve nutrition and breastfeeding rates, and increase access to health and community programs.
Racial and Ethnic Approaches to Community Health (REACH) Ferry Good Health Project
Watch the videos
REACH Talk: Davonte “Ticket” Gains. A Division 1 basketball athlete from Buffalo, NY, shares his experience with COVID-19 and the factors that supported his decision to receive the COVID-19 vaccine.
REACH Talk: Marsha McWilson. This national recording artist from Niagara Falls, NY, talks about writing the song “Rona Mae Blues” after losing family and friends to COVID-19.
REACH Talk: Dr. Takesha Leonard. A medical provider with Jericho Road Community Health Center in Buffalo, NY, shares her experience caring for patients during the pandemic.